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Originally,
businesses relied upon their web developers to provide search engine
optimized websites. The web developer's search engine optimization
efforts were often unsophisticated and designed for static search
engines - producing very poor results.
Today, the
search engine marketing industry has experienced a tremendous amount
of growth as companies realize the need for prominent visibility
in search engines and directories. They've also recognized the amount
of time, money, and expertise a successful campaign involves.
We've
put together some statistical findings
that illustrate the need and importance of search engine marketing
for your business.
Nielson Net
Ratings, Jun. 2001
92% of the web community use search engines.
Jupiter Communications:
Consumer Survey Data, 2001
81 percent of Internet users find the Web sites they're looking
for through search engines. And 54 percent of experienced online
shoppers primarily rely on a search engine when trying to find a
product to purchase online.
IMT Strategies,
Feb. 2000
Search engines are the #1 tool prospective customers use
to find websites.
IMT Strategies,
Feb. 2000
Search engines create more awareness for websites than all advertising
combined including banners, newspapers, television, and radio.
Forrester Reports, Jan. 2000
Product sales made from keyword and phrase searches are the most
qualified and have the highest purchase probability.
To read the
latest news within the industry, visit our search
engine news feed.
Contact Us
To contact an
Enginerush representative, send an e-mail to sales@enginerush.com.
If you would like to receive a free Web site consultation, click
here.
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