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Our search engine
optimization glossary is a helpful reference guide to the terminology
frequently used in Enginerush reports and in search engine optimization
in general.
cloaking
- a bait and switch technique that delivers visitors a different
page from the one listed within the search engine. This technique
delivers specific pages to search engines while visitors are re-directed
to your home page. This technique is usually used to trick the search
engines and we do not practice such techniques.
directory
- a directory or index is a categorization of websites much
like the yellow pages. Yahoo! and Looksmart are the most well known
and largest web directories.
doorway page
- pages specifically tailored to search engines with the goal to
achieve top rankings. Also known as a gateway, bridge, or entry
page.
dynamic content
- web pages that constantly deliver new/updated information. Web
pages that change on a regular basis.
frames -
an HTML technique of creating multiple sub-windows within a
single browser.
keyword -
words that describe your Web site as well as words that visitors
may use to find your Web site. "boat" "shoes"
"cars" are all examples of keywords.
keyword density
- also known as keyword weight, a measurement/ratio of the number
of keywords in relation to the total number of words on the page.
keyword frequency
- refers to how frequently a keyword or phrase appears on a particular
page.
keyword marketing
- refers to the research & analysis of keyword performance
and how it can improve a website's ranking. For more information
on Enginerush keyword marketing solutions click
here.
keyword phrase
- two or more words that may be used to describe your business
or a phrase that visitors may use to find your business's Web site
in a search engine. "large boats" "children's shoes"
"antique muscle cars" are all examples of keyword phrases.
keyword prominence
- where your keywords lie in relation to the top of the Web
page.
keyword weight
- see keyword density
link popularity
- refers to the number of websites that link to your Web site.
Certain search engines place a higher value on links from more popular
or established websites.
log files
- a file maintained on your server that collects information
on every visit to your Web site. Using log file analysis software,
you can determine a variety of different information about your
visitors.
meta search
engine - search engines that compile their results from other
search engines. An example of a meta search engine is Ask Jeeves,
www.ask.com.
meta-tags
- HTML code that is placed within the <HEAD> of an HTML
document designed to communicate with search engines.
query - a
word or group of words used to search for information within a search
engine or directory.
relevancy
- a term used to describe the accuracy of search engine results.
relevancy
algorithm - a method used by search engines to deliver the most
accurate results to users. The algorithm is the nuts & bolts
of the search engine.
robots.txt
- a file used to instruct and guide search engine spiders on
a specific Web site.
search engine
- search engines actively (using spiders) index and store web
pages and create a customized index base upon user's query. Altavista,
Google, and Lycos are examples of search engines.
search engine
optimization - a term that refers to the customization of a
webpage or a number of webpages to rank high in search engines for
specific keywords.
search engine
placement - refers to the action of submitting a Web site to
a specific search engine or directory.
search engine
positioning - similar to search engine optimization, positioning
refers to the constant monitoring and modifying of a Web site to
achieve a higher ranking.
search engine
submission - see search engine placement.
spider -
or robot, scans the web and indexes webpages for search engines.
stemming
- the action performed by a search engine where it takes the
stem of a keyword and delivers similar results. For example, a keyword
"run" may return results for "running" or "runner".
stop words
- a conjunction or preposition such as "and" or "to"
that is ignored by search engines because of its irrelevancy.
Contact Us
To contact an
Enginerush representative, send an e-mail to sales@enginerush.com.
If you would like to receive a free Web site consultation, click
here.
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